What’s the best way to make a good point? Organizational psychologist Niro Sivanathan offers a fascinating lesson on the “dilution effect,” a cognitive quirk that weakens our strongest cases — and reveals why brevity is the true soul of persuasion.
The counterintuitive way to be more persuasive
About the Author: Tito
If there's anything I learned in life is that Philosophers of action are very compassionate and will always watch, listen, and learn, yet one will be hard-pressed to see them spewing unnecessary rhetoric of any kind, unless of course they are imparting wisdom or protecting others, which is then necessary. This is the type of wisdom that I aspire to. (continued on about page...)