In 2016 assembly elections we were working for the IT wing of a leading political party.
Even though the party had money, since most of the senior politicians, who were holding the purse strings, did not comprehend technology money was not forthcoming. They were sitting on the budget demands and the IT wing was getting desperate with hardly a month to go into polling.
After a small trickle of funds was released a team was formed within a few days and we got cracking. What we realized was there were so many tasks to be managed on many fronts.
Apart from managing posts on social media, and analyzing the engagement there were demands cropping up in a dynamic manner – from all over the state. The demand could be from a district secretary of the party, a senior functionary going for a TV debate, a party speaker who was to address a public meeting in a sensitive constituency, damage control of fake news from opposition, managing the logistics of flow of promotional material, providing key speech points for the party leader on whirlwind tour in the final run-up.
The party heads need a reliable and trackable way of allocating and monitoring the work. They also need a way to get on ground data from party cadres and supporters, press, private sources.
This is where the Campaign Manager comes in. It allows communication both way.
Key Benefits for political party leadership –