Colorado Governor Jared Polis’s declaration of March 20 as “MeatOut Day” to promote plant-based diets—which are beneficial to human health, the environment, and the prevention of cruelty to animals—sparked controversy between animal rights activists and the meat industry that went beyond state lines.
Polis is not the first major politician to promote this message to eat less meat; he joins governors and mayors in 40 additional states and cities who have signed similar proclamations in recent years. Originally conceived in 1985 as the “Great American Meatout” by the Farm Animal Rights Movement, an animal welfare nonprofit based in Bethesda, Maryland, to protest a U.S. Senate resolution proclaiming National Meat week, MeatOut Day has been proclaimed by state and national governments around the globe.
“Removing animal products from our diets reduces the risk of various ailments, including heart disease, [high blood] pressure, stroke, various cancers, and diabetes; and… a plant-based diet helps protect the environment by reducing our carbon footprint, preserving forests, grasslands and wildlife habitats, and reduces pollution of waterways,” said Polis in his proclamation.
The announcement was applauded by environmentalists and animal rights advocates. But there has also been significant pushback, unsurprisingly, from the meat industry and the politicians who support it. The Colorado Cattlemen’s Association (CCA) slapped back with their own call to have a “Meat In” on March 20. “On this day, CCA encourages Colorado to meet in a restaurant and order your favorite meat dish, meet your family and friends for a meal featuring meat!”
“For our governor to say that we should have a meat-free day is the last straw,” said Republican State Senator Barbara Kirkmeyer. “It’s just one more attack against my county.” Polis’s declaration also raised interstate hackles. “That is a direct attack on our way of life here in Nebraska,” Governor Pete Ricketts said at a news conference at Frank Stoysich Meats, the Omaha-based butcher shop where he announced the creation of “Meat on the Menu Day.” Colorado Public Radio dubbed the growing clash a “carnivorous culture war.”
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